Planters Peanuts Advertisements

Planters Peanuts is easily one of the most recognizable brands within their category. Throughout the companies history, their mascot Mr. Peanut has been used as a means to advertise their products. As the brand shifts to a new style and mascot, their advertising must follow suit. The design strategy for this campaign was to personify the peanuts themselves in a way thats both relatable and comedic. Rather than a sole Mr. Peanut, every can is full of stories being told.